and stack our trays. Reference Copied to Clipboard. Kroc, Ray, Grinding It Out, Chicago: Contemporary Books, 1977 Luxenberg, Stan, Roadside Empires: How the Chains Franchised America, NY: Viking, 1985 Ritzer, George, The McDonaldization of Society, Thousand Oaks, CA: Pine Forge Press, 1996 Ritzer, George, The McDonaldization Thesis, Thousand Oaks, CA: sage, 1998 Reiter. George Ritzer's article, The McDonaldization of Society, makes valid points about the emphasis placed on uniformity, efficiency, and predictability on an increasing number of social settings. The US is actually a race which consists of the values such as family etc which are catered to by these franchises as they promote these national values and validate them to the entire nation. Alfino, Mark, Caputo, John., and Wynyard, Robin, McDonaldization Revisited: Critical Essays on Consumer Culture, Westport: Praeger, 1998 Emerson, Robert.,Fast Food: The Endless Shakeout, NY: Lebhar-Friedman Books, 1979 Halberstam, David, The Fifties, NY: Fawcett Columbine, 1993 Hogan, David Gerard, Selling em by the Sack. He also argues that regional and ethnic distinctions are disappearing from American cooking (Ritzer, 2004, pg 99).
Ritzer identifies four aspects of McDonaldization, one of which is predictability and relates most closely with this essay title. The Mcdonaldization of Society. Or any similar topic specifically for you. The Long Arm of McDonaldization McDonalds strives continually to extend its reach within American society and beyond.
Providing food, clothing, other goods, and even education for ourselves has become a series of quick, efficient, usually impersonal activities. In this text Ritzer argues that a process of McDonaldization has taken place in which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world (Ritzer, 2004, pg 1). Therefore he is heavily reliant on media articles to exemplify his arguments. Ritzer offers many examples, such crabbe essays as salad bars, ATM machines and drive throughs. . Sociological Beginnings: On the Origins of Key Ideas in Sociology, McGraw-Hill, 1994. Is one of the millions of business?
As per the claim of Ritzer: the next step in this development is to have the customer do the scanning Ritzer (1994: 150) This comment clearly indicates the fact that the humans have over time allowed the machines to overtake them in this case. California: Pine forge press. Those who act sensibly and use their logic will always have an upper hand as they would be well prepared in advance for any problems and issues that might come their way. There have been five dominant themes which were outlined by Ritzer in his book which center on the idea of efficiency, calculability, predictability, increased control, and the replacement of human by non-human technology. That has implemented the four principles of McDonaldization, which are: efficiency, calculability, predictability, and control. Many supermarkets require their staff to follow a number of compulsory steps when serving customers, such as great the customer, offer to pack, promote certain products, say goodbye etc. .